Facebook highlighted on Wednesday two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audiences makes it a more effective advertising platform than broadcast TV.
The No. 1 social network revealed in a blog post some details about marketing campaigns from AARP and the American Legacy Foundation to show how Facebook can target specific age groups among its audience of more than 1 billion global users, which rivals the number of people watching TV.
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BRUSSELS — The euro zone economy grew more than expected in the last quarter of 2013 thanks to stronger expansion in its biggest countries France and Germany, the first estimate from the European Union’s Statistics Office showed on Friday.
The economy of the 17 countries that shared the single currency in the last quarter rose 0.3 percent in the three months to December against the previous three months, after a 0.1 percent rise in the third quarter.
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PANAMA CITY/MADRID — The companies working to widen the Panama Canal and the waterway’s administrator on Friday each made new proposals aimed at reviving the multibillion dollar project, after talks broke down this week amid a cost spat and work ground to a halt.
Grupo Unidos Por El Canal (GUPC), led by Spanish builder Sacyr (SCYR.MC), said it was pushing for a settlement with the Panama Canal Authority (PCA) to resume the work, which would double the capacity of the century-old waterway.
ZURICH — Prosecutors in Tokyo raided offices of Swiss drugmaker Novartis (NOVN.VX) on Wednesday as part of an investigation into alleged use of manipulated data to promote its best-selling blood pressure drug Diovan.
Japan’s health ministry filed a criminal complaint against Novartis’s local unit in January, saying it may have violated the law when it cited studies based on allegedly manipulated data in advertising.
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